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DOVHA DOBA

2023
Client:
DOVHA DOBA
Industry:
film
↓ ↓ ↓
services:
Digital strategy
Facebook Ads
Instagram Ads

DOVHA DOBA is a documentary journey through the life of Ukrainians in the wartime. The film is based on 200 hours of chronicles of survival, resistance, and everyday life during the war. Every minute was filmed by Ukrainians on their cell phones. Some characters survived, and some were killed.

task
1. Increase the film's recognition in Ukraine, the USA, and Europe. 
2. Increase the number of followers through Instagram promotion. 
3. Develop a promotional strategy.
what we did
1. We developed an advertising strategy.
2. We formed a set of hypotheses about the audience who might like the film and outlined the goals to be achieved.
3. We structured advertising campaigns for Ukraine, Europe, and the 4. United States and created an action plan. 
5. We achieved the target KPIs.
results
У жовтні 2022 року зроблено ребрендинг сайту, соціальних мереж і Youtube-каналу. Повністю змінено технічну частину сайту та SEO-складову. Також змінили процеси роботи редакції сайту.

Запущено рекламні кампанії у Facebook для збільшення впізнаваності та кількості підписників.Створили стратегію просування Telegram-каналу LVIV.MEDIA. Зробили регіональну сітку Telegram-каналів.
total reach
3.039.466
the average CPM
$0,46
followers on Instagram
4.500
the projected increase in ad recall
200,000
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