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SKOGUR

2023
Client:
Skogur
Industry:
real-estate
↓ ↓ ↓
services:
E-Mail and SMM Marketing
Website Development
Telegram Marketing
Google Analytics
Digital Strategy
Instagram Ads
Facebook Ads
Google Ads

SKOGUR is the largest project in the Carpathians. Today, it has 3 phases of cottages, an apart-hotel, a restaurant, a spa complex, as well as more than 15 hectares of territory and its private management company. We cooperated from January 2020 to October 2022 while working at the Insight agency.

During this period, we launched the website, organized the work of the digital department, created a digital strategy, and sold more than 40 cottages with an average price of >$300,000. In September 2023, we restarted the cooperation in our own agency and have been working together since then.

task
1. Analyze and audit all Skogur products.
2. Change the positioning and put the apartments on sale.
3. Repackage, structure, and relaunch the website.
4. Organize the work of the marketing department and set up internal processes.
5. Find new sources of traffic.
6. Develop and promote Skogur products: The Gust 925 restaurant and Rosa spa and wellness complex.
7. Increase the number of bookings and conversion rate for the booking department.
what we did
1. We developed a new website.
2. We developed our own chatbot and telegram channel.
3. We repackaged and created a new positioning for the apart-hotel.
4. We created a digital strategy for all Skogur products.
5. We launched promotional campaigns for the restaurant, the spa and wellness complex, the apart-hotel, the third phase of cottages, smart houses, and image advertising in Meta and Google Ads.
6. We set up the correct transfer of orders to CRM and configured the call-tracking system.
7. We designed and launched SMS messaging for Skogur services.
8. We created Google My Business for Skogur products.
results
1. Sold more than 6 cottages with an average check of $500,000.
2. Reduced the application price for Skogur Invest to $7 (it was $12) and doubled the number of bookings for Booking Skogur.
3. Launched a new website
cottages sold
6 items
the average application price for Skogur Invest
7$
the average price of a booking request on Booking Skogur
3$
digital marketing expenses
>$30 000
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