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ZHILYOVA

2023
Client:
ZHILYOVA
Industry:
e-comerce
↓ ↓ ↓
services:
Telegram Marketing
Website Development
Google Analytics
Digital Strategy
Instagram Ads
Facebook Ads
Google Ads

ZHILYOVA is a well-known Ukrainian lingerie brand founded by Valeria Zhilyova in 2014. Now ZHILYOVA is sold all over the world, and the brand's popularity is proven by publications in Vogue, Harper's Bazaar, Elle, Glamour, Cosmopolitan, and Playboy, as well as by famous celebrities such as Doja Cat, Kourtney Kardashian, Rosalia, Grime, and Måneskin.

task
1. Conduct an audit of the website and Facebook/Instagram Ads and Google Analytics campaigns to identify potential advertising growth points and form new hypotheses.
2. Create a digital strategy and the structure of promotional campaigns for Ukraine, Europe, and the United States.
3. Increase AOV (Average Order Value) and ROAS (Return on Advertising Spend).
what we did
1. After conducting the audit, we formed a set of hypotheses and tested them in the field.
2. We selected all the working models and based on them formed the structure of the promotional campaign, scaling advertising budgets accordingly.
3. We increased the main advertising indicators - AOV and ROAS.
results
NDA
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